Three Ways To Improve Opt-in Page Conversion

Lately, Internet marketers have been telling me, "Ray, people don't opt-in to squeeze pages nowadays. They just don't opt-in like they used to". Do remarks like this have you nodding in agreement?

Thanks to spam, fear, and paranoia, it's now harder than ever to get an opt-in. Used to be you could put a form on your web page that said, "Sign up here to get e-mails." Literally, you could use those exact words.

People used to opt-in like crazy! E-mail was new. E-mail newsletters were new. It was exciting! "You've got mail!" Now, we're all overwhelmed with e-mails. We're changing e-mail addresses; we have multiple e-mail addresses; some of us even have a fake e-mail address that collects all our spam, that we never look at.

How do you crack through all the clutter? More to the point, how do you get opt-ins that are real? In other words, people who actually want to read your e-mails that you send them.

Well, yes. There are ways to increase your opt-in conversions. These simple tactics don't take a lot of work, but they are very effective.

Use these three easy methods to increase your opt-in page conversions:

Make a good offer. People don't want to opt-in unless they are getting something in return - a video, a special report, a piece of software. To most folks, opting-in is the same as begging for more spam. So you need to try a creative approach. Whatever your ethical bribe, make it stunning. Offer quality work with great writing and important information, something that addresses your readers' needs. Don't just offer the same old tired deals. Make it something that they can only get from YOU.

Try a BIG, responsive HTML button. Before we go further, check out my website at www.RayEdwardsCopy.com. Do you see anything interesting about the opt-in button? For one thing, it's really big! You can't miss it. This button isn't just large, though - the color changes from red to green as your cursor slides over it. This is a subtle psychological technique to bring the customer from "Stop" to "GO!" Sure, it may sound a bit silly, but it really works to increase conversions. And it's not just me saying that. My colleagues - Armand Morin, Michel Fortin, even Eric Graham, The Conversion Doctor -- have noticed the same thing. I highly recommend these larger buttons to you, too.

Keep all distractions off your opt-in pages. Look at my page again. You'll notice there are no distractions available. I have some legal notices at the bottom of the page, but they are required to be there (You should have legal notices at the bottom of your pages, too). But notice that I display them in subtle fashion, and when you click on them, they open in smaller pop-up windows, and don't lead people away from my opt-in page.

While these tactics seem simplistic, they really work. Try them, and increase your opt-in page conversions today.

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