The Persistence Factor In Virtual Assistant Marketing.

Doing something on a regular basis becomes a habit. A habit becomes easy as you do it so often. If you can make your Virtual Assistant Marketing a half hour habit a day your business will take off. If you don't market at all your business will wither and die.

There is a simple and easy method of marketing that most marketers forget to tell you about.

It is called the Persistence Factor

You may wonder what that is. Well it goes like this:

* Monday could be the day you contact a couple of clients who you have not worked with for a while to see how they and their businesses are. Just a polite enquiry is enough to remind them that you are still there and it is amazing how often that turns into work.

* Keep an eye out for items in magazines and newspapers and on Tuesday send out those clips to any relevant clients with a note that you hope they are useful

* I say Wednesday for this item but Networking meetings happen on most days of the week. If you get invited go along armed with business cards. Listen to what is being said, take any business cards offered and use the back to make notes on what was said and exactly what they do.

* On Thursday phone some clients to ensure the work is going well or any previous work was satisfactory. If there were not any problems, ask for a testimonial and also more work if you have space in your diary.

* Friday is the day you write this all up in your diary. Keep a note of any work that results from your marketing and plan your marketing for the following week.

You will see that you have made contact with many businesses, mainly while you were sitting at your desk. It took you only about half an hour a day and it may even have generated work the first week you did this. But we have not finished with the Persistence factor yet.

Now is the really cleaver thing - you keep doing this every week and it will get easier and easier.

Look at your week's diary and see how many people you have contacted. Now multiply that by 48 weeks of the year. The amount of marketing you are doing is huge, yet you are spending a few hours a week doing it. People will come to know your name and the name of your business. They will also know what you do and so your likelihood of getting work grows with every week.

What about the rest of the world?

I intend to give you extra ideas to put into this mix. You can do these instead of your normal half hour daily marketing BUT you will get to reach a whole new group of people.

You can also get to know other VAs who may live on anther continent from you and occasionally you may get work passed to you from them. This has happened to me and I have passed work on to others. You can add 10 minutes a day on forums as a good marketing experience. I probably spend more than that.

So my first tip is - write down what you are going to do in your hour each day next week and do it.

The habit of doing something every day at the same time is something that many famous writers and artists have done. If you do not make your advertising a habit you will not do it, there will always be something else to do.

No marketing equals no business. As a VA there are not many ways of getting your message across. You need to find out what works and do it day in and day out and you will then have work every day and a nice booked diary for the future. Virtual assistant marketing should be one of those good habits you do every day of the working week.

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