Search Engines. Should We Really Care?

In the field known as search engine optimization the experts will tell you that a little over 80% of people who are looking for a website on the internet will come through a search engine. The biggest monster of all being Google, followed by Yahoo.

So why should we care that all these interested parties will start their search for your website by entering Googles or Yahoos URL into their browser before hopefully getting to your site. Is it because this 80% represents over a billion or so visitors and that if you can just influence a tiny sliver of that number to come to your site by being on the first page of the search results you will make a million bucks. Actually and to be perfectly honest that is exactly why we are all after that elusive pot of gold which is reserved for a few smart or incredibly lucky website owners.

So what does that pot of gold represent, simple, millions upon million of dollars. It is just that simple. So, let us be frank and honest with each other. When are you going to be ranked on the first page of Google or Yahoo, if ever? Chances are never, be honest with yourself, what is it going to take? I will tell you this, unless you are a tremendously gifted search engine marketer or have a lot of capital to throw at someone else to work their magic; you just are not going to get there.

Okay, what then? What else can we do to get visitors to our site in hopes of converting visitors to paying customers? Well first, we should look at the internet and your website a little differently than you previously did. What if I told you that if you had 5,000 customers who only sometimes visited your site, would you be happy? Sure, you would, but how do you get 5,000 customers to occasionally visit my site and how do you guarantee it?

Well I do not guarantee anything, but I think I have a solution. Think of your website as a captive community, and in that community are people that are interested in what you have to sell. The problem with this community is that the people arrive and leave all the time and you never know who is visiting and who is not. Sometimes you get 100 visitors, while other times you get 1,000 visitors. So the key is to hold onto these visitors or to capture them. This is how you do just that. You have to attract them back to your site by asking them for some information. Most businesses from the internet to the old brick and mortar companies have started email newsletters. The model is simple, everytime someone visits your store; you ask them for their email address. Then every now and then, you send them an email newsletter with some very pertinent information that you know they will find interesting. The information will be relevant to tem much like your websites content, which you know they already found interesting since they visited once before. When you send them the newsletter, encourage them to visit your site. This way you will be drawing customers to your site, much in the same way shops draw people to their sales during Christmas time.

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