Optimising your web pages for great Pay-Per-Click results

By Peter Brittain – Slinky Search Optimisation http://www.slinkyinternetmarketing.com.au

When you pay the search engines per click for traffic, it is a good way to work out very quickly if you have a problem with your website. While it is vital to your search engine optimisation strategy that your website has quick load times, if you don’t have optimised landing pages for your Pay-Per-Click strategy, it is down right painful!

If you are experiencing low conversions from your test traffic, one of the first things that you should do is run a Web Page Speed Report for your resource.

A great resource with a Web Page Analyser is this one; http://www.websiteoptimization.com/services/analyze/index.html

The reports will tell your total page sizes including image and script sizes and whether anything needs to optimised. For a user on a dialup connection (in 2008, still up to 30% of some of our website traffic) the site still needs to load fast. Any more than a couple of seconds or so, and you start to lose your customers.

A lot of web designers make the mistake of making the pages too large, because they have a fast internet connection. Their clients may also have a fast connection, so this aspect can easily go unnoticed.

We also explain web page design on one of our web pages here; http://www.slinkyinternetmarketing.com.au/seo/seo-web-page-design.html

You need to keep your main page images optimized to less than 20KB and if possible down around 13KB. Small logos etc should be only a couple of KB.

Good luck optimising your resource.

Article Source: http://www.exclusive-article.com

Peter Brittain is the managing director of Australian internet marketing specialists at www.slinkyinternetmarketing.com.au Slinky have been leaders in the internet marketing business since 1999.

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