Managing PPC - Visitor Value?

In internet marketing, the ones who make real money are the ones who have websites that have the highest visitor value. Visitor value is the average sales value of the clicks they get.

When you grow your visitor value, it means more money getting deposited into your bank account. Plus it means more affiliates and joint venture partners will come seek you out because you can advertise more aggressively and pay more money to everyone.

For measuring successful in a businesses or industries there is a basic unit of measure. For retail it is measured in real estate. Square footage to be precise. So the basic unit of measure for sales is the sales dollars divided by the stores square feet.

You buy your traffic from Google by paying money for each visitor. This is the same way you measure your success, dollars per visitor. So when you have one hundred people visit your site and you have two hundred dollars in sales, then you get a visitor value of two dollars. This is the basic unit for your success.

Your goal in business is to achieve a good value per visitor, or high visitor value.

Having a higher visitor value, you will be up there with the likes of Nordstrom, Lord & Taylor, Starbucks, Saks Fifth Avenue, and Macy's.

If you have a low visitor value, you're destined to be like the strip-mall stores: Dollar General, TJ. Maxx, Piercing Pagoda, and Wal-Mart.

With a per visitor value below that you are living a miserly existence selling at flea-markets and pitching your stock on E bay.

Your purpose is profits. This is the main purpose for your going in to business, but profits alone can't give you a complete picture of how streamlined and effective your sales methods are, it may be just some momentarily great click costs.

Visitor value is actual, boiled down, value of your clicks. It is the appraisal of how effective your website is, how effectual your copy is, and the impact of your offer.

How do you calculate visitor value? Simple:

Visitor Value = (Your Total Sales Value) / (Your Number of Clicks)

So if you make 50 percent margin on a $1,000 product and one out of every 100 visitors buys, then your visitor value is $10. In theory you can spend up to $5 per visitor to buy the traffic and still break even. If one out of every 1,000 visitors buys, then your visitor value is $1, and in theory you can spend up to $0.50 to buy the traffic.

Of course this is an oversimplified explanation of how this works. But this part is definite: visitor value helps you know the value of your clicks and what you can do about them.

Article Source: http://www.exclusive-article.com

Kirt Christensen's high-energy flair in PPC Management as he handled more than $612,000 of yearly internet advertising for clients, has them praising about him! managemypayperclick.com

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