How to Build a Small Business Website

Because I developed my lawyer husband’s web site, people often ask me how to create a web site for their own small company. The reality is that it is not as difficult as it first appears. In fact, using a cheap internet package like SBI, one can build a small business site that is compelling and pre-sells.

What does it mean to pre-sell? Basically, you provide the resources about your goods and services to gain the trust of your internet visitor. Then, when she is ready to approach a business about solving their problem, they will come to you.

That’s exactly what we did with my spouse’s site. We have over 60 pages of resources about issues such as property, custody, child and spousal support, and the divorce process itself.

We also have an original “Ask Julian Anything” call to action where people can email questions about their individual divorce case to my husband and get a return answer by email. We always include a “call to action” in these reply emails urging them to contact the office and schedule an appointment to more fully discuss their situation.

We get approximately 50% of our traffic through pay per click and 50% through search engine traffic. Even paying for website visitors, we spend less than half of what we would on a yellow pages ad. And, the results from the internet are better.

To build the site, we made a list of the frequently asked questions people facing a family law action typically have. Then, we wrote web pages answering those questions. Then – and here’s a vital step – we found keywords that didn’t have strong competition and optimized the pages for those words. So, when you type in “restoring former name”, his firm come up early in the Google search pages.

Site Build It makes it easy to build a web site like this. They offer a built in keyword search tool. SBI also take you step by step through the optimization process. You only have to type in your keywords into a form for each page.

Then, Site Build It helps you submit the site to Google, Yahoo, and MSN so that you can be found by customers searching for you.

Many small business owners think the only way to build a website is to hire a professional to do it. Nothing could be further from the truth. Instead, you should invest the time to create a professional site using a tool like Site Build It.

And, that is how you create an internet site for your small business.

Article Source: http://www.exclusive-article.com

Stacy Fox has developed a successful local small business website for her husband, a family law lawyer. She'd like to share with you how she did it on her Small Business Website Marketing blog.

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