How To Save On Advertising -- Big Time

It's easier than you think to reduce what you pay for advetising.

All you have to do is follow these suggestions:

The prices on the rate sheet are not carved in stone. More like pudding. Bargain for a beter price, especially if you offer to buy in volume.

Ask the outlet if they will consider a trade. Small newspapers sometimes do. Many radio stations will trade for goods and services they can give away to their listeners, such as free tickets to a play or a romantic dinner.

One great way to save on newspaper advertising is to buy a whole page or a half page and split it up with other business owners in the same area, or same profession, but a different part of town. Your cost per unit goes down. For example, if a fourth of a page sells for $300, the whole page might cost $1,000, which makes your cost $250.

Many brand-name products have co-op programs. If you sell such items, the company will pay for part of your ad if you mention their product. Contact the advertising departments of the companies you sell products for.

There are many professionals who earn a living buying ad space for business owners. If you have a large enough budget, these "media buyers"can get you some good prices.

Once you have the permission of your customers and prospects you can send them all a weekly or monthly ezine that includes product info, new product releases, tips and just generally help people to know you better. Do not send unsolicited emails to anyone.

The best advertising doesn't cost anything. It's called free publicity. If you have an interesting story to tell or something newsworthy, contact the media. They will ask you for a press release, so if you don't have one, contact someone who does public relations about writing one for you.

If you use these tactics, you can save a lot of money. So give them a try and watch how much you save.

Article Source: http://www.exclusive-article.com

Danek S. Kaus is a business author and journalist. Get a free small business tips Ezine at small business tips and a free Ezine on how to get free publicity at free publicity

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