How To Generate Sales Leads Using Google Adwords

Want more sales leads from potential customers who are searching online for what you sell? Yes, then this article is going to get you started.

This article is an overview explaining how to generate sales leads online using Google AdWords.

Google AdWords is probably the fastest way to get in front of your potential customers when they're looking for what you sell.

General process for generating sales leads using Google AdWords.

Place a free offer on your website. Require your visitors to fill out a registration form before they can get your offer. When your registration form is completed you get the lead and your visitors get your free offer. Win-Win!

You're going to put your free giveaway on one of your web pages. Next you open a Google AdWords account, write an ad that entices your searcher to click on it, select a few keywords related to your giveaway, put the URL of your giveaway page in your ad. Your visitors will now be sent to your giveaway page.

Here's the 4 steps to generating sales leads with Google AdWords.

1. Create Your Giveaway (Lead Generation Magnet). You need something of value to giveaway to your potential customers. Some of the best things you can giveaway are demos, trial versions of your product, white papers, and how-to-guides.

2.) Create a web page to promote your free giveaway. The goal of this page is to promote your free giveaway and to get your visitors to fill out your registration form and become a lead. Here's how your page should look: Headline - Clearly call out the main benefit of your free giveaway here. Overview Paragraph - Here's where you give a brief description of your giveaway. Bullet Points - Next put 3-5 benefit driven bullet points calling out the main benefits of your offer. Registration Form - This is where you ask your visitors to register before they can get your free giveaway. This is also how you generate leads. When your visitors fill out your registration form they become a lead for you. Keep this page simple. Rmember your goal is to get your visitors to register and become a lead.

3. Open a Google AdWords account. Select the countries, states, cities etc. where you want your ads to show up, write an Ad promoting your free giveaway, choose a few keywords related to your giveaway, set your desired daily budget and cost per click, then send your visitors to the landing page URL that you created in step 2.

4. Use Google's free conversion tracking code. After someone registers on your landing page you'll have a page that appears (thank you page) this page will contain your free giveaway for download. Place Google's conversion tracking code in the HTML code of this page so that you can measure how many leads you're generating.

Next Steps:

Once you've completed these 4 steps you should start to see leads coming in. It is very important that you keep a close eye on your AdWords account. Monitor it daily and make improvements over time. You'll likely want to test new keywords, ad copy, and landing page concepts. This type of testing is referred to as "optimization". Your success depends on successful optimization over time.