Higher Search Engine Rankings in Five Proven Steps

There may be millions of websites on the internet, but getting to the top of the search engines for two or three keywords isn't as difficult as you might think. Remember that even though lots of sites may include the keywords for which you wish to rank highly, the keywords in question do not necessarily represent the primary subject of those sites. For instance, if you are an automobile dealer with a website, assuming the site is well written, you really don't have to worry about competition from the thousands of websites on which someone writes a few sentences or a paragraph about his or her car.

You don't even have to worry about most of the other websites who want to be ranked highly for the same keywords you do, because most webmasters know very little about how to achieve good search engine rankings. And, those who do often engage in website promotion for a few weeks or months and think there job is complete.

Are you motivated enough to spend a few hours a week working on your search engine rankings for the life of your website? If so, you have a good chance of being a big winner in the search engine ranking games. Below are the five activities in which you need to be engaged.

1. Make sure you have proper, well-conceived meta tags. If not, replace them; many websites offer tips on writing meta tags and even help you create them, but here is a good summary. Your title tag should include your best keyword or phrase, and it should come first, if possible. Also, your title should make the nature of your website clear...don't make potential visitors guess what it's about. The keyword tag should list your top keywords or phrases in order of importance. Your description meta tag may be displayed in some search engines and directories, so write one or two sentences designed to interest anyone who reads it.

2. Subscribe to a few website promotion newsletters. You'll learn a lot that will help you. My favorite newsletter is the LED Digest http://www.led-digest.com/content/view/52/77/. Don't forget to read the archives.

3. Find a prominent place on your website to add social bookmarking icons that will enable your visitors to quickly and easily help promote it. Among the sites that will generate code for the icons is http://www.addthis.com/bookmark.php.

4. Write articles related to the subject of your website and submit them to as many of the article submission websites as possible. Each article should include an author's box, like the one below, with your best keyword or phrase linked to your website. Every time a webmaster uses your article to add content to his/her site you'll get another link. And, as the links add up, your search engine rankings will rise. By the way, you can buy software or use paid services to distribute your articles...it's well worth the small investment.

5. Engage in an ongoing, aggressive link building campaign. Submit your sites to at least the four or five top search engines and every relevant directory with reasonably high Google Page Rank. Then, use a tool like the one on http://www.webuildpages.com/cool-seo-tool/ to see which sites link to your competitors, and ask them to link to you. Or, you can hire an agency (including the one who offers the free tool listed above) to obtain links for you.

Of course, there are other ways to promote your site...social media, press releases, etc. Try them out too. But, by following through on the five items above, and staying with it, you can move your website to a search engine position which will generate the traffic you need to enjoy success.

Article Source: http://www.exclusive-article.com

Daniel Z. Kane has six websites with top ten search engine rankings. He offers all website owners a free, ten lesson course on website promotion . One of his top ranked sites is on online degrees .
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