Headlines and Pay-Per-Click Campaign Management

Your Google ads are an army of 100,000 tiny salesmen traversing the entire planet for you. And you only have to pay their salaries when the customers crack their doors open to listen to them.

Salesmanship in print is advertising. The same language used for selling or persuading someone to buy your product via the phone or in person, is the same language to use when composing your Google ads.

Before you try to write advertising copy, you should try to explain what you're selling to someone who might buy. And then, when they raise their eyebrows and lean forward, pay attention to what you just said.

That army of tiny Google salesmen will succeed for that reason also. Your biggest challenge is the limits on space. You are limited to 25 letters and spaces or less in the headline and the two lines of body are limited to 35 letters and spaces each. Your display URL is also limited to 35 letters and spaces.

These are you limits. But that is ok! You have a relatively uncomplicated goal; be straight-forward; plain and pertinent.

Those advertisers with academic accolades may find they are at a disadvantage when creating their ads. This is one instance where and education can be a handicap.

It doesn't take a literary genius. Common language is more what Google ads are like. No need for fancy talk. You want to communicate with your customers in a comfortable easy manner. That is what will make him want to click.

Just like in print advertising and on web pages, your headline swings the biggest difference in response. It's in that split second reading of your headline copy that your customer first makes up his mind whether you're really relevant.

Start with that keyword your customer just typed in and fit it into your headline. That will be the first signal to him that you're truly relevant. This means that you'll want to create enough different ad groups that each of your major keywords can have an ad of its own.

Perhaps you sell customized power supplies. Your potential customers are going to use any one of many different pathways to you. He could use "adaptors" for a search term. He may use the term "power supplies". He may type "transformers" in to the search box.

The thing to do is click on over to your favorite keyword tool, like Wordtracker, or maybe you have some keyword generating software. When you are there you will find all the major variations and related keyword terms for your niche market. Your next step will be to divide them up into sub sets for grouping to match specific ads. Such as:

Custom Power Adaptors

Record-Speed Custom Production Time

Get a Full Quote in 1 Business Day

XYZAdaptors.com

adaptor

adaptors

ac adaptor

power adaptor

custom adaptors

Custom Transformers, Fast

Inventory Cost, Lead Time Advantage

Get a Quote in One Day or Less

transformer

transformers power

transformers

electrical transformers

voltage transformers

Power Supplies to Order

Inventory Cost, Lead Time Advantage

Get a Quote in One Day or Less

XYZAdaptors.com

power supply

power supplies

switching power supply

dc power supplies

ac power supply

These ads aren't very flashy, are they? They're not loaded with over-the-top language; in fact, to folks like you and me they're, frankly, boring. But that's okay. They aren't meant for the average guy on the street.

These ads are aimed at engineers. They use language and terminology that is understood and appreciated by engineers. This is a perfect ad for the audience it is aimed at. The most telling fact is, they have a good click through rate.

Using your major keywords in your headline and creating as many different ad groups as you need with all of your biggest keywords is what makes the formula work.

Article Source: http://www.exclusive-article.com

Having over a decade of experience in google adwords management , Kirt Christensen, will share his expertise in PPC management, by presenting you hints he found that are effective (and some that aren't). www.managemypayperclick.com">www.managemypayperclick.com

Please Rate this Article

Not yet Rated