Get Over The Fear of Networking

It's amazing the power of word of mouth advertising and the affect that proper networking can have on your business. Most potential customers will take the word from a friend over that of a print advertisement. In fact most people have to see something in print more than 7 times before they even considering purchasing the product.

It's the fear factor that drives most small business people away from networking. I have given you a program to help you get over it.

Public speaking is the 1st issue I'm going to discuss, and I make it really rather simple. If I can do it anyone can. Practice the steps listed below.

1. Your are a professional and what do professionals do? They study and they practice their craft. So step one is the most important, practice at every free moment of the day. Practice to where you have it down without even thinking about it. Till it becomes natural.

2. Be prepared and have all your marketing materials ready the night before and make sure you get plenty of sleep.

3. While on the way to an event, you need to do 2 things. 1 you need to relax and start getting motivated. To steal a line from Happy Gilmore, "go to your happy place".

Now you might ask, well how do you deal with the fear of rejection? Well that's easy. Develop a rejection free 30sec or so advertisement for your business. Part of what lends to this fear is that you feel that you are trying to sell everyone in the room your product or service. This is the wrong attitude to have. Your goal when networking needs to be making contacts and how can you help them and how they can help you. Not selling them. Now if they need what you offer that's great and it becomes a selling opportunity; but it is not your goal. Follow steps here in order to develop your own spiel.

1. Introduce yourself and your company name.

2. Now rather then saying what it is you do like I am a business consultant, or I am a landscaper. Create a 1-sentence statement of what you do, for example "I help small businesses to achieve their business goals and aspirations."

3. Now mention no more then 2 (and 2 is pushing it) most important hot buttons or industrial facts.

4. Lastly tell them who the perfect client is for you. Basically this is your target market. And then ask them if they no anyone like that to please have them contact you. This is a friendly way of asking for referrals in a very rejection free way.

5. Your target time here is 30 seconds long.

Create your own advertisement and practice, practice, practice. Do this and you will be able to network like a pro!

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