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Do you worry that your site doesn't get enough traffic? Do you think the secret is to work hard to find sites to exchange links with? Well, that's not really the right thing to do. It's much easier to let other people build your traffic FOR you. I know what you are thinkg: this a just a pipe dream. To tell you the truth, it's simple to accomplish. It may be counterintuitive. But, in fact, it's actually far EASIER than trying to fight it out for traffic peanuts. The reality is that only one thing matters to consumers: The consumer's perception of value. In any market, offline or online, the best products get discovered. People perceive value & they recommend products or websites to their friends. And the quality stuff 'goes viral'. You couldn't stop the word of mouth even if you wanted to. Cars are a fantastic market to show this in action. Honda began shipping cars to the United States more than 30 years ago. Honda worked hard at improving their vehicle's quality and value proposition to the average consumer. They made sure their products were the best or at least perceived as the best. Honda didn't invest that much in marketing. Their cars eventually were just plain better! So what's the reason for Honda selling so many Accords every year? It's simple. Their reputation for QUALITY speaks for itself. There is a great value proposition for the average consumer. Think about it: A new car made by a traditional car maker will run you close to $30,000 and it might last to 80K miles. But, if you purchase a Honda, it has a strong likelihood of lasting DOUBLE that. And once you experience that for yourself.... You will start spreading the word about the great value you got in the Accord to make yourself look better. What the car is like, how LITTLE you paid in relation to the car's cost, and everything else you can think of. You look better to your friends & they appreciate the information. This has been going on since the beginning of time. This works the same online as it does in the real world. People recommend your website by linking to it and visitors come to your site from those links. If your content is awesome & there is a large volume of it on your site, people will LOVE to link to you. It's that simple. The reality is that new sites come out & totally wreck the feeble competition in categories that are supposedly too competitive. Every day! Why? Because their site is better, serves their customers better & people spread the news quick. So what should you do... Get your site so tuned up that your competition has no choice but to either surrender or partner with you. If your focus is on mortgages, make it the absolute best site online about mortgages. Make it a tribute to your visitors. They'll take care of the rest. Turn your site into THE authority site about mortgages. Hire people who know the subject inside & out to add content and tools about refinancing and calculators. Put a directory section on there, but only approve the best links online about mortgages. Add the best links yourself. Same with your article section: add 75 kick-butt informative articles about "How to Save $238/month on Your Next Mortgage" & more. Get in depth & offer great content. You WILL get linked to by partners, competitors, college professors (.edu links!) & more. Offer the best stuff you can get your hands on, or write it personally if necessary. Can you get to 500,000 uniques a day? Maybe. But make sure it happens as quickly as possible by creating satisfied visitors who talk about you everywhere.
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