Drafting Effective Web Copy - Words That Sell

Internet businesses experience low ranking at one time or another. The cause is unclear, but there is a solution. With a little brush up, our websites can generate the traffic they once did. All it takes is an understanding of how search engines work, and the creation of words that drive target traffic to your site.

Given these times, a company needs a copy writer familiar with using SEO (Search Engine Optimized) keywords. With a little creativity, you could try yourself. But be careful, you want keyword rich content without overdoing it.

Some tips to remember are:

Everything you thought you understood about writing, forget it. Web copy needs to be conversational in tone meaning traditional no-no's such as fragments and sentences ending in prepositions are all right in this format.

Use a font that isn't an eye sore. Most webmasters use Times New Roman, Arial, or Verdana. Finally, keep content flowing.

Search Engine Optimization Friendly

A good thing to remember when writing SEO copy is that it is better to use less to say more. Many surfers merely scan the content for important points so there is no need for long paragraphs. Leave out any language that makes you sound like an intellectual and just use the basic commands of the English Language.

Paragraphs: at least 3 sentences but not more than 5 Headers: 5-8 words Sentences: should not exceed 20 words Total words: 350

The keyword madness appears little more than a cruel joke at times. What exactly are keywords and who uses them anyway? What search engine should I employ?

Search engines generally have a little box where you may type in a keyword or a keyword phrase in order to locate websites. So, if you typed in "mechanic" or "repair professional", the search engine would find all websites that have those words in its content. Keyword positioning on each page plays a role in determining how long it takes the search engine to locate your site.

Prior to starting, you want to list all of the words that could possibly be associated with the goods or services sole on your website. These words need to be realistic. A bona fide web copy writer can weave these words in and out of the content so that the copy reads well and is informative at the same time.

Your focus is your home page. Headers should consist of no more than 8 words and no less than 6. Strategically place your keywords within the headline. This will increase your odds.

Acting as a sales letter, this page needs to be easy to read yet clear and to the point. Introduce your visitor to your business as if you were chatting with a friend. But, fill the content will keywords that flow, weaving in and out of paragraphs.

Big Mistakes

It takes a lot of time and practice to craft seo friendly web copy. Many writers will start writing seo articles without a clear understanding of the nature of keywords and how they are used by search engines. It is common for beginners to concentrate too much on the keywords and they wind up with unreadable copy that ultimately drives surfers away.

Selling is about educating customers about the benefits of buying from you. Don't waste time on the features, they can learn about them in later pages. People always want to know what is in it for them should they buy from you so this is what you need to concentrate on telling them.

Not editing your web copy properly can also be a huge problem. Grammar errors leave a poor first impression. Rule of thumb is to have a second party review your work, and be consistent!

Web pages are little more than a connected chain of information. Every page prods visitors into probing deeper into your site with the ultimate goal being to convince them to buy from you. If the search engines are not directing people to your site, you will never have a chance to tell people about your great company and what it has to offer them.

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Vlad Ehrsam is the chief writer for, and editor of Full Info on Business, visit there today for the latest Business advice, and their free newsletter is well worth signing up for too.
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