Don'ts of Copywriting

Copywriting is a very important part of marketing and advertising. It is especially important when you have Web site. Good content is very important, and it is vital that your copy is relevant and useful.

However, there are many pitfalls to copywriting that serve only to weaken your content. In order to keep your copy from falling into the trap of being irrelevant, fluffy, and boring, here are a few things to avoid at all costs.

Tangents

Many people feel that it is necessary to incorporate back stories and extra information into their copy. This is not a good idea. Effective copywriting has one main point that is supported by smaller, related points. Keep a focus in mind for each separate piece. Keep it moving at a good pace. Side trips are an excuse for the reader to leave your content and go find something else.

Repeating Yourself

Refrain from repeating and harping on one point over and over. You may feel that you are stressing home a point by doing so but in actual fact, you could be irritating your reader and he or she may lost interest in your article. Give some thought to the words you want to use and then get your point across; but do it only once.

Keep it simple

Its tempting to come across a smart and use complicated, long words, it's a hazard many fall into. But it doesn't work, it comes through as very pseudo and perplexes your targets no end. They'll be off in a whiff, something you really wouldn't want. So keep your words short and simple, you'll come across as savvy. Especially when you use compelling and powerful text.

The Use Clever Language Hazard

Using copywriting to display clever mastery over language is hazardous. And while it might have a nice ring to it, it doest work. Because original as it sounds, it does not add to natural flow or pace of your writing. So avoid clever language at all cost. You'll be far more effective if you write concisely and simply.

The "I Love Adjectives" Hazard

Too many adjectives are hazardous to copy! They're descriptive words that you use with nouns or verbs, like attractive, powerful, or blue. Words with 'ly' at the end like quickly are also adjectives. Used well, they are effective, but an overdose can divert readers from issues at hand. Saying 'It quickly scans' is better than 'It scans very quickly', for instance. Because the 'very' drags the text. AYou can be effective using one adjective, try 'It gives you amazing prints' or 'It gives you fantastic prints', and not 'It gives you amazingly fantastic prints'. As you can see, the last sentence really doesn't work.

Avoid forms of the verb "To Be"

Active language gets your point across in a more interesting manner. Constantly reverting to forms of the "be" verb was, is, are, etc. bogs the prose down. Solid verbs create dynamism and allow the reader to feel interested. Saying "Our business is a leader in innovation" does not have the same forward motion as writing "Our business leads the field in innovation." While eliminating "be" verbs is not always possible, you can improve your writing simply by going through and substituting more active verbs where possible.

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About the author: Vlad Ehrsam writes exclusively for Full Info on Business, it's one of the webs most up to date Business sites, while you're there sign up for the free newsletter.
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