Convince better

You have your keyword list that tells which words searchers are searching for when they search for your home page and your product, but you might need some brainwaves to add flavor and improve conversion. I have collected some words that I wish will inspire you.
Internet users don’t notice the similar things after they are repeatedly exposed to them again and again. In online marketing banner blindness is the most well-known example. Internet users simply get used to banners that promote something that is not worth their time, therefore they stop seeing the banners after some time. The same thing happens with vocabulary that are used to make us do something.
Therefore, you must vary your action vocabulary now and again to keep them working. The problem for most writers is that it is really not easy to vary the vocabulary because of old habit.
I have made this list of actions vocabulary to help you vary vocabulary now and again to keep making your web copy effect full.
Here are some examples on how you can vary desire and emotional words.

Appealing to Desire: outstanding, stunning, terrific, astounding, fantastic, good looking, gorgeous, tantalizing, dazzling, mystical, attractive, astonishing, marvelous, enchanting, incredible, splendid, sensual, charming, startling, crave, glamorous, appealing, sleek, remarkable, wonderful, amazing, satisfying, pretty, lovely, alluring, magnificent, radiant, exquisite, fabulous, enjoyable, striking, handsome, spectacular, divine, pleasing, glowing, eye catching, yearn…

Indicating of Rational vs. Emotional: You might have heard the concept of right-brain and left-brain functions: The left hemisphere of the brain is the linear, rational, analytic, critical side, organized, logical; the right hemisphere is the emotional, creative, intuitive side.

Most Internet users buy on emotion, the more you appeal to the right side of the brain, the more you’ll sell. You do this by using emotional words, not bland, rational and boring words. Here are a few examples:

Left Brain vs. Right Brain: facilitate vs. ease, notion vs. idea, accelerate vs. speed up, I regret vs. I’m sorry, circular vs. round, propitious vs. favorable, huge vs. giant, nude vs. naked, tardy vs. late, for vs. because, fatigued vs. tired, omit vs. leave out, hasten vs. hurry, challenge vs. dare, youthful vs. young, elderly vs. old, utilize vs. use, aid vs. help, allow vs. let, subsequent to vs. since, pleased vs. happy, difficult vs. tough/hard, beneficial vs. good for, combat vs. fight, jesting vs. joking, fortunate vs. lucky, at an end vs. over, additionally vs. here’s more/there’s more, donate vs. give, attractive vs. good looking, avid vs. eager, perhaps vs. maybe, preserve vs. save, completed vs. finished, courageous vs. brave, stomach vs. belly, soiled vs. dirty, obstinate vs. stubborn, immediately vs. right now, requested vs. ask for, accolade vs. applause, select vs. pick/choose, humorous vs. funny, large vs. big, wealthy vs. rich, futile vs. hopeless, strike vs. hit, terminate vs. end, ill vs. sick, sufficient vs. enough, receive vs. get, concerning vs. about, demise vs. death, anticipate vs. expect, fearful vs. afraid, peril vs. danger, gratification vs. enjoyment, inform vs. tell, prevent vs. stop, perceive vs. see, intelligent vs. bright, reply vs. answer, diminutive vs. small, concerned vs. worried, superior vs. better, following is/are vs. here’s/here are, tidings vs. news, observed vs. seen.

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For more examples on how you can change vocabulary, please examine my other articles or read The big words list that help you write web copy that sells or visit Best Practice Marketing for free hands on advice on online marketing, free keyword lists, a list of techniques to built links etc.

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