Advice on Meta Tags and are they still vital for first class Google rankings?

The discussion carries on about whether meta tags are really important anymore and should you even concern ourselves with them or not.

Meta tags are unseen notes of information that reside in the 'Head' section of all web pages. They provide the Search Engine robots that come to your website an idea of the content of the webpage. In earlier days when the search bots were very much simpler little programs good meta tags were an absolute necessity if you wanted your web page to rank well in Google. The main three meta tags that engines valued were ’Keywords’, ‘Title’, and ‘Description’. In the early days all one had to do was stuff these tags with your desired keywords and anybody was bound to rank highly with the serps.

Unfortunately for some as search bots became more sophisticated 'key phrase stuffing' became spotted and the search bots actually started to compare the content of the web page against the meta tags. Key phrase stuffing meta tags could now get you penalized by the engines if your web page didn't match up to the keywords in the tags.

Then, lead by the big daddy search engine, Google, link popularity became the central criteria on which they judge the relevancy and ’substance’ of websites. (This means how many other websites (as in somebody else's) have a link on their site which leads to yours.) This lead to a flood of link farms springing up (stay away..) and reciprocal linking between websites (You put a link on mine and I'll put a link on yours). Plainly Google and the other engines live in the same Planet that we do and soon became aware of what was happening. The search bots improved some more and could now make a distinction between one way links and reciprocal links. Guess what, reciprocal linking suddenly carried a lot less weight and lots of websites tumbled down the rankings as a result.

The most influential links to possess without a shadow of a doubt are now One-Way links (Someone else simply links to your site but you don't link to theirs..) This really emphasised already established marketing such as adding your links to Directories and Article Writing. These are just about the most effective methods of getting a good ranking with the main Search Engines, and as a consequence, more visitors to your website.

So are the Search Engines concerned about Meta Tags these days? Yes and no. In my opinion as far as SEO goes Tags are nowhere near as important as they once were. Search Engines had to learn better systems of ranking websites because Website owners were exploiting the Tags.

So if you need to get on the front page of Google then you have to get plenty quality one way links to your website, did I refer to the substance of the links? Maybe that's for another time. For now if your website is about monster trucks then obtain links from vehicle related websites, it could be a gearbox website if you like, but there should be a better than tenuous connection.

Accurate Meta tags ARE still definitely crucial in my view if you need to do the Adwords PPC program. It’s accepted that Google still takes into account meta tags in deciding the relevancy of your ad to the web page which in turn determines how much you will have to pay per click.

SO yes it's well worth having relevant and accurate meta tags. It will help to bring your pay per click price into line with Google and it can’t hurt to have them done right anyway. Pick approximately four or five relevant key words for your page, Don't put fifty in there, Google will not be able to work out the relevance of the web page and this will be to the detriment of your click price.

If you want professional meta tags for free then go here: www.helpandinfo.com/meta-tags - It's totally free of charge and you're welcome.

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Russell is a skilled Internet Marketer from the UK. His new internet marketing website helpandinfo.com has lots of information for internet promotion and online business tips, mainly for members of CarbonCopyPro which is his pricinpal focus and brings him an affluent lifestyle.
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